Employer Branded Content
Use branded content to build your employer brand and attract scientific talent.
What is Employer Branded Content?
- Your recruitment messages turned into engaging stories
- Crafted by our expert custom media team
- Choose between article and video format
- Hosted on nature.com
- Promoted with a comprehensive marketing campaign, targeting your target audience
3 recommended themes for your employer content:
Attract talent by promoting existing talent: with an insightful interview or profile of members of your organization, demonstrating a culture of development.
Entice the best and brightest in a particular field by showcasing your investment in that field: share your big infrastructure investments – your cutting-edge facilities, state-of-the-art laboratories, or your new campus.
Build your talent pool by demonstrating your thought leadership in research: with insightful research summaries and smart trend/opinion articles
Examples of Employer Branded Content
To help with the recruitment of their largest ever postdoc intake, AstraZeneca partnered with us on a ‘Q&A’ interview with their Chief Scientist of Neuroscience.
The interview, which outlined the allure of AstraZenca’s postdoc program, was published on nature.com and in print, and promoted with a 6-week marketing campaign.
To grow the state's visibility outside of Germany, Baden-Württemberg International partnered with us on a series of 3 branded articles, telling the story of their Cyber Valley, high-tech quantum computers, and high levels of investment.
Collaborating with us on Employer Branded Content as part of your content marketing and employer branding strategies enables you to connect with new audiences of talented researchers – supporting your recruitment and retention of top scientists.