Employer Branded Content
Use branded content to build your employer brand and attract scientific talent.
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What is Employer Branded Content?
- Your recruitment messages turned into engaging stories
- Crafted by our expert custom media team
- Choose between article and video format
- Hosted on nature.com
- Promoted with a comprehensive marketing campaign, targeting your target audience
3 recommended themes for your employer content:
PeopleAttract talent by promoting existing talent: with an insightful interview or profile of members of your organization, demonstrating a culture of development. |
PlacesEntice the best and brightest in a particular field by showcasing your investment in that field: share your big infrastructure investments – your cutting-edge facilities, state-of-the-art laboratories, or your new campus. |
IdeasBuild your talent pool by demonstrating your thought leadership in research: with insightful research summaries and smart trend/opinion articles |
Examples of Employer Branded Content
To help with the recruitment of their largest ever postdoc intake, AstraZeneca partnered with us on a ‘Q&A’ interview with their Chief Scientist of Neuroscience.
The interview, which outlined the allure of AstraZenca’s postdoc program, was published on nature.com and in print, and promoted with a 6-week marketing campaign.
Situated in the heart of Europe, economic powerhouse Baden-Württemberg is the most successful state in the German Excellence Strategy.
To grow the state's visibility outside of Germany, Baden-Württemberg International partnered with us on a series of 3 branded articles, telling the story of their Cyber Valley, high-tech quantum computers, and high levels of investment.
Working with us on Employer Branded Content as part of your wider content marketing and employer branding strategies helps you to nurture a relationship with a new audience of talented researchers – supporting your recruitment and retention of top scientists.