Employer Branded Content

 

Use branded content to build your employer brand and attract scientific talent. 

Contact your local sales rep!

 

What is Employer Branded Content?

• Your recruitment messages turned into engaging stories
• Crafted by our expert custom media team
• Choose between article and video format
• Hosted on nature.com
• Promoted with a comprehensive marketing campaign, targeting your target audience

 

 

3 recommended themes for your employer content:

People Attract talent by promoting existing talent: with an insightful interview or profile of members of your organization, demonstrating a culture of development.

Places Entice the best and brightest in a particular field by showcasing your investment in that field: share your big infrastructure investments – your cutting-edge facilities, state-of-the-art laboratories, or your new campus.

Ideas Build your talent pool by demonstrating your thought leadership in research: with insightful research summaries and smart trend/opinion articles

 

Examples of Employer Branded Content

To help with the recruitment of their largest ever postdoc intake, AstraZeneca partnered with us on a ‘Q&A’ interview with their Chief Scientist of Neuroscience.

The interview, which outlined the allure of AstraZenca’s postdoc program, was published on nature.com and in print, and promoted with a 6-week marketing campaign.

 

 

 

Situated in the heart of Europe, economic powerhouse Baden-Württemberg is the most successful state in the German Excellence Strategy.

To grow the state's visibility outside of Germany, Baden-Württemberg International partnered with us on a series of 3 branded articles, telling the story of their Cyber Valley, high-tech quantum computers, and high levels of investment.

 

Working with us on Employer Branded Content as part of your wider content marketing and employer branding strategies helps you to nurture a relationship with a new audience of talented researchers – supporting your recruitment and retention of top scientists.